RVA SEO for Henrico businesses that need to show up.
Local SEO for Henrico County small businesses — Google Business Profile, local rankings, reviews, and a monthly report you can actually read. From $600/month, no contract. Serving Short Pump, Glen Allen, Innsbrook, Lakeside, and the rest of the county.
What’s included
Google Business Profile
Categories, service areas, photos, posts, and Q&A set up for the part of Henrico you actually serve — the single biggest factor in near-me results.
Citations & Consistency
Your name, address and phone matched across Yelp, Apple Maps, Bing, Nextdoor and the directories Google cross-checks, so nothing erodes trust.
Reviews, Systematically
A simple ask-every-customer routine with your direct review link, plus replies to every review — good and bad — in your voice.
Local Pages & Content
Service pages and locality pages that name Short Pump and Glen Allen, not just “Henrico”, written to answer what people search.
Technical & AI-Search Readiness
Schema markup, fast load times, and the structured data ChatGPT, Gemini and Perplexity read — so you’re cited, not just ranked.
Plain-English Reports
Every month: where you rank, what changed, what I did, and what’s next. No dashboards you need a course to read.
SEO that knows Henrico
Henrico wraps around Richmond on three sides with no single downtown, so Google treats it as a string of separate markets: Short Pump and Innsbrook in the West End, the West Broad and Staples Mill corridors, Lakeside and Glen Allen to the north, and the East End out toward Sandston and the airport. A profile that says “Henrico” and nothing else is invisible in all of them.
That is the difference between RVA SEO and an agency three states away: I know which Henrico searches bring customers and which just bring traffic, and I set your profile, pages and reviews up for the former. You get one person who does the work, reads the data, and answers the phone.
Every engagement starts with a free review of where you stand today — your Google Business Profile, your site, and the competitors already in the map pack for your searches. Then you get a plan, a fixed monthly price, and a first report within 30 days.
Four in ten Henrico businesses have no website
That comes from my own 2026 audit of Richmond-area businesses: a random sample from state registrations, each one checked by hand. 40.8% of customer-facing Henrico County businesses had no website at all — the highest share in the metro, worse than Richmond city (31.4%) and Chesterfield (28.2%). Across the metro, 40.6% of the businesses that do have a website carry no structured data at all, and 58.1% have no LocalBusiness schema — the signals Google and AI assistants use to decide which business to show.
For a Henrico owner that is the whole opportunity: most of your competitors have either no site or a site Google can’t fully read. A complete Google Business Profile, a few honest reviews a month, and pages that name the neighborhoods tend to win the map pack and keep it.
Avalon Recovery House, a sober living home serving Richmond and Henrico, kept its #1 Google ranking through a full redesign; Mullaney Masonry covers Henrico, Glen Allen and Short Pump.
What a month of SEO actually looks like
Month one is setup: the Google Business Profile audit and fixes, citation cleanup, review-link routine, schema and on-page fixes on your site, and a baseline report of where you rank for the searches that matter in Henrico. From month two it is a rhythm — new reviews, a locality or service page, profile posts and photos, and the monthly report — with the work adjusted to what the data says is moving.
It runs on the Growth Plan from $600/month, no contract: it earns its keep every month or you walk. If your site itself is the problem, I build and fix those too — web design in Henrico — and when one person does both, nothing falls between two vendors. Helpful reading first: how to get into the Google Maps 3-pack and what SEO really costs in Richmond.
Serving Henrico County
Local SEO service areas across Henrico include Short Pump, Glen Allen, Innsbrook, Lakeside, Highland Springs, Sandston, Varina, and Tuckahoe. Just over the line? I also serve Richmond, Henrico, Chesterfield, and the wider RVA metro — most of the work is the same wherever you are in Central Virginia.
Questions I hear most
What does SEO cost in Henrico, VA?
My Growth Plan is $600 a month with no contract and covers Google Business Profile work, citations, reviews, local content, and a plain-English monthly report. One-time setups are available as the Website + Local SEO package from $2,500. Both are published prices; anything larger gets a fixed quote after a short call.
How long does local SEO take to work in Henrico?
Expect meaningful movement in 2–4 months for most Henrico businesses, faster if your Google Business Profile has obvious gaps. It compounds: every month of reviews, citations and content makes the next one easier.
Does Henrico SEO work differently because Henrico is a county, not a city?
Yes. There is no “downtown Henrico,” so near-me results depend on which part of the county your Google Business Profile points to and which neighborhoods your site names. A Short Pump business and a Sandston business should not have the same pages, categories, or service-area settings, and in my work they don’t.
Do you guarantee #1 rankings?
No, and you should be suspicious of anyone who does — nobody controls Google. What I guarantee is transparent work, honest reporting, and a strategy based on what actually moves local rankings.
Can you also fix or build my Henrico website?
Yes. Most SEO engagements start with a site that isn’t pulling its weight, and I build and fix sites too — see web design in Henrico. When the site and the SEO are done by the same person, nothing falls between two vendors.
Find out where you rank in Henrico
Free SEO review of your profile, your site, and the competitors in your map pack — no pressure, even if we never work together.
Get My Free Review