Google Ads, social campaigns, and email marketing for RVA businesses — with reporting that shows exactly what you spent and what you got back.
Show up instantly for high-intent searches like “emergency plumber near me” — while your SEO builds in the background.
Facebook and Instagram campaigns targeted to RVA neighborhoods, interests, and demographics that match your customers.
Newsletters and automated campaigns that keep past customers coming back — the cheapest revenue you'll ever earn.
Every dollar aimed at people who can actually buy from you: by zip code, radius, and audience — no wasted national spend.
Ads are only half the job. I build pages designed to convert the clicks you're paying for.
One simple monthly report: spend, leads, cost per lead, and what changes next month. You'll always know if it's working.
Paid marketing has one huge advantage over everything else: speed. SEO takes months; a well-built Google Ads campaign can put your business at the top of search results tomorrow.
The catch is that ads burn money fast when they're set up carelessly — broad keywords, no negative keywords, clicks going to a weak page. Most wasted ad spend I see comes from setup mistakes, not from ads “not working.”
I build campaigns the disciplined way: tight local targeting, keywords matched to what buyers (not browsers) search, landing pages built to convert, and conversion tracking so every lead is counted. Then I report it straight: what you spent, what you got, and what it cost per lead. If a campaign isn't earning its keep, I'll tell you.
Typical starting budgets: most Richmond small businesses see real results with $500–$1,500/month in ad spend plus management. Below about $500/month, high-cost industries (lawyers, HVAC, roofing — where a single click can cost $15–$50) simply can't gather enough data to optimize. I'll tell you honestly if your budget is too small to compete, because spending it anyway just burns money slower.
Where wasted spend actually goes: broad keywords that attract job-seekers and students instead of buyers, missing negative keywords, ads pointed at a homepage instead of a matching landing page, and no conversion tracking — meaning nobody knows which half of the budget works. Fixing setup usually improves results more than raising spend.
What reporting looks like: one page, monthly. What you spent, how many leads came in, what each lead cost, and what changes next month. If a campaign isn't earning its keep after a fair testing window, I'll say so and recommend moving the budget — even if that means less work for me.
Not sure whether ads or SEO should come first? Short version: ads buy speed, SEO builds an asset. Most businesses should do local SEO continuously and add ads when they want more volume than organic delivers.
Most Richmond small businesses see results starting around $500–$1,500/month in ad spend, plus management. I'll recommend a budget based on your industry's click costs — and tell you honestly if your budget is too small to compete.
Google captures people actively searching for what you sell (high intent). Facebook/Instagram builds awareness and reaches people by interest and location. For most local service businesses, Google Ads first, social second.
Traffic starts the day campaigns go live. Expect 2–4 weeks of optimization to find the best keywords and audiences, with performance improving from there.
No. Ads management is month-to-month. The results either justify the spend or they don't — and you'll have the report to judge for yourself.
Free consultation and website review — zero pressure, even if we never work together.
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