SEO for Richmond contractors who want the jobs, not just the clicks.
Local SEO built for remodelers, plumbers, HVAC, roofers, and electricians in Richmond, VA. Get into the map pack for the work you actually want to do — kitchens over cabinet handles, replacements over service calls — with a Google Business Profile, service pages, and a review system that keep working when you're on a job site.
Homeowners search by job, not by trade
Nobody types "general contractor." They type "kitchen remodel Midlothian," "water heater replacement Richmond VA," or "roof leak repair near me." If your website has one page that lists everything you do, Google has no page to rank for any of it.
One page per service you want
Kitchen remodels, bathroom remodels, basement finishing, additions — each gets its own page with real photos, a real price range, and the questions homeowners ask before they call.
Service-area pages that aren't spam
A page for Midlothian is worth it if you've done work in Brandermill and can show it. Twenty copy-pasted town pages get you filtered. I build the ones you can back up.
Google Business Profile built for trades
Primary and secondary categories matter more for contractors than almost any other business. Wrong category, wrong map results. I set every field, add job photos monthly, and post the work you finished.
A review system you don't have to remember
A text with a link on the day the job closes, from the person who did the work. That's what gets 5 stars from happy customers who would otherwise never think of it.
Filtering out the calls you don't want
If you don't do handyman work, the site shouldn't attract it. Content and categories are tuned to the ticket size you're after, so the phone rings with better jobs, not just more of them.
Reports you can read in the truck
Every month: what you rank for, which calls came from search, what I did, what's next. One page, plain English, no dashboards to log into.
Remodelers, plumbers, HVAC, roofing, electrical
Remodelers and design-build. Long sales cycles and big tickets, which means homeowners research for weeks before calling. Project galleries, price-range pages, and a strong review profile do most of the work. This is the trade where a good website earns its cost fastest.
Plumbers and HVAC. Two kinds of searches: emergencies ("no heat Richmond") where the map pack is everything, and planned replacements ("new HVAC system cost Chesterfield") where a helpful page wins the estimate. The Google Business Profile carries the first; service pages carry the second.
Roofers and siding. Storm-driven and seasonal. Pages built around insurance claims, replacement vs. repair, and material choices catch homeowners at the moment they're comparing three quotes.
Electricians. Panel upgrades, EV chargers, generators, and whole-home rewires are high-value searches that most Richmond electricians have no page for. That gap is the opportunity.
Don't see your trade? Painters, landscapers, concrete, tile, masonry, and fencing all follow the same playbook. Ask me.
The plan, in plain terms
Month one. I audit your Google Business Profile category by category, check every listing that mentions your business for a mismatched phone number or old address, look at what your top three map competitors have that you don't (usually reviews and photos), and map out the service pages your site is missing.
Months two and three. Service pages go live, one or two at a time, each with real project photos from your phone and the honest price ranges homeowners are looking for. The review system starts. Google Posts go up with finished jobs. Citations get fixed or built.
Ongoing. One new page or guide a month targeting a search you want, a monthly batch of job photos to the profile, review monitoring and responses, and a one-page report on rankings and calls. No long-term contract. If a month doesn't earn its keep, you can stop.
If your current site is a Facebook page or a builder template that can't hold service pages, the Website + Local SEO package rebuilds it first. Most contractor sites are live in 2–4 weeks.
Richmond, Henrico, Chesterfield, and the counties around them
Contractor SEO is won by service area, and Richmond's map results change from Short Pump to Bon Air to Mechanicsville. I set service areas on your profile to match where you actually take jobs, and build location pages only for the places you can show work: Richmond, Henrico, Chesterfield, Midlothian, Glen Allen, Mechanicsville, Powhatan, and Hanover.
Want to see where you stand before we talk? Run your site through the free SEO checker, or read how to get on Google Maps in Richmond and do the first three steps yourself.
Questions contractors ask
Do I need a separate page for every service and every town?
For every service you want calls for, yes. A remodeler who does kitchens, baths, and basements should have a page for each. Town pages are worth it only where you actually work and can show real jobs; thin copy-paste pages for twenty towns hurt more than they help.
How long does contractor SEO take?
Google Business Profile fixes can move map rankings in weeks. Ranking service pages for terms like "kitchen remodeling Richmond VA" usually takes 3–6 months, depending on how many reviews and how much authority the competitors have.
Is SEO worth it if I get most jobs from referrals?
Referrals still check Google before they call. A profile with 8 reviews and no photos loses jobs you never hear about. SEO makes the referral stick and adds the searchers who had no one to ask.
What does it cost?
The Growth Plan is $600/month with no long-term contract. If your website also needs rebuilding, the Website + Local SEO package starts at $2,500. Full pricing is on the home page.
Do you work with more than one contractor in the same trade?
Not in the same trade and the same service area. One remodeler in Midlothian and one in Mechanicsville is fine; two competing for the same Midlothian searches is not.
Tell me what jobs you want more of.
Free consultation and a look at your Google Business Profile — I'll tell you the two or three things holding it back, whether or not we work together.
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